the art of design.

e.f. schumacker said, “any intelligent fool can make things bigger, more complex, and more violent. it takes a touch of genius and a lot of courage to move in the opposite direction.”

pearweed moves in the opposite direction

for over a decade pearweed has been providing design services in the united states and europe. after beginning as a solo design firm, pearweed formed a successful partnership which offered exciting opportunities. we have now come full circle and entered this decade as a solo design firm.

new opportunities can be approached with a combination not many offer. skill and flexibility is a winning formula pearweed can pass along to our current and future clients.

web design arkansas

the art of design

designing a web site is a process. sometimes the initial ideas work perfectly. at other times, they help the client and/or the designer re-think the content. we begin with what we've envisioned is a great design, but the further we get into the process, the site seems to take on a character of its own. it's almost as if the site begins to direct the designer.

the process

the initial design ideas may have been based upon something as simple as a desired color or an existing logo, but as the pages go online for viewing, it becomes apparent something is lacking. sometimes a different logo is designed or a logo is merged into a photo and the site begins to move toward something new. it's an interesting process for the designer and the client.

graphic design arkansas
design arkansas

the results

sometimes a random photo captured amongst many seemingly 'have to' photos is the one that rises to the surface and looks so striking it becomes the focal point of the site. are you getting a glimpse of the difference between web design and plug-in templates? if so, then you're beginning to see the finest web sites are 'designed'.


design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

— charles eames said that